100 years ago, in April 1914, a talented young watchmaker decided to open a watch shop. His son, R. Marachly, took over the family business 37 years later and relocated to Bienne, Switzerland.

In 1983, the brand was relaunched under the name RSW – standing for Rama Swiss Watch – with a clear new philosophy : to produce niche timepieces under the brand’s won name. Today, RSW is still family-owned and offers several product lines, all designed and developed to match contemporary trends.

There is always something ‘extra’ with an RSW watch. Strong, unique features such as ‘La Manivelle’ – a patented crank-crown used on most of the brand’s automatic watches and chronographs – keep RSW ahead in the innovation stakes.

RSW timepieces ar made in Switzerland, designed and produced in La Neuveville at the southern tip of the famous Swiss Watch Valley.


RSW, a brand of RAMA WATCH SA, imposes a futuristic vision within the watch industry and the top-of-range-segment. RSW is known to be one of the top contemporary brand in the watch industry today.

Its identity, different and coherent and its atypical style quickly convinced and enriched a market saturated with industrialized products, becoming one of the first brands to enter to the pantheon of pioneers of the 21st century.

RSW is alive and liberated in phase with the various forms of contemporary artistic expressions.


RSW is developing the conceptual approach of its creations and intensifying the position of its strategy in perfect harmony with the changes in the watchmaking trade.

Today, the RSW collection is composed of exclusive and conceptual product lines with a very high level of quality and an extremely strong identity.